Wana Create App
Wana Create is an app designed to unite local artists to one another, as well as connect them with local events. Although the app has had progress, it had previously lacked usability and proper design patterns. One of the most successful enhancements was the addition of a dashboard, as well as personal metrics, and significant increase in event visibility.
Case Overview:
Role: UX Designer / UX Researcher
Tools: Figma, Maze, Miro
Initial Research
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
Discovery
The first step was to get acquainted with the team’s vision and the plans they had for the product. Weddings are very complex by nature and for that reason getting alignment before starting any design work was crucial. To tackle this complexity, we decided to focus only on the ceremony
and not try to tackle all aspects of a wedding.
Planning the App Structure
After we identified the key areas to focus on, I moved onto devising the app structure and what the user flows would look like for different user roles. Those different roles needed to have different levels of access to the tools and information regarding the wedding, meaning they would have a slightly different user flow so I ended up creating a lot of flow charts.
Wireframes
Once we had a structure in place, we moved onto wireframes where we explored how each screen would be laid out. This allowed us to quickly sketch out different user flows without having to spend too much time thinking about visual design of those screens.
The main focus during the initial stages was on onboarding and the Ceremony builder, the main tool in the Provenance wedding app, made to help you write your ceremony script. This laid the foundation for further expansion and paved the way for introduction of additional tools
Script Editor Redesign
The Ceremony Builder tool is made up of 6 modules, and the initial idea was to have the user write all 6 parts separately and put them together only when the user exports a PDF. Users found this confusing and a lot of them ended up abandoning the flow, which needed to be addressed.
I addressed it by creating a text editor screen where users can see the whole script at once, in a format very similar to other text editors they are already familiar with, along with a side-by-side view that allows users to have both the questions and the script open at once. This redesigned script editor served as a basis for other tools, like the Vow builder and Toast builder.
Prototypes
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.